Summary
ZorgpleinNoord (ZPN) works to ensure a sustainable healthcare workforce in Northern Netherlands by embracing innovation and addressing staffing shortages. They collaborate with healthcare organisations, education, and government to attract and retain talent, combining research and practical expertise to shape the future of care in the region.
The challenge
The old ZPN website was outdated, and they were looking for a fresh new look. They also wanted to better serve their users, whether they were job seekers or employers in the healthcare sector.
The challenge was to improve the user experience, making it easier for them to create accounts and connect more closely with ZPN’s target audience.
Information architecture & templates
To get a clear picture of what needed to be done, I started by mapping out the entire site architecture. There was a lot more information hidden behind these pages, especially with the extra complexity of the login system, which made things trickier. But by laying it all out, it became easier to see how everything was connected and what kinds of pages we needed. It took a bit of time to untangle all the details, but it was worth it in the end.
Registrations and account creating
Creating an account shouldn’t be complicated or involve too many steps. With that in mind, I designed a super simple process so people can sign up as quickly and easily as possible. The goal was to keep everything streamlined, so there’s no frustration or drop-offs along the way.
Profile and settings
The best part about having a ZPN account is that you can personalize your profile to get matched with job openings that really fit what you’re looking for. The dashboard makes it easy to show off your skills and interact with potential employers in a way that helps you stand out. Plus, the more you build out your profile, the smarter the system gets at showing you jobs that are just right for you. It wasn’t easy figuring out the best way to make those interactions work, but that’s what made it exciting!
Job listing
At its core, the ZPN website is all about connecting people with the right jobs. So, we put a lot of thought into how job seekers want to read about employers, how to organize the filters so they’re easy to use, and how to make the job listings super clear and helpful.
We spent time really digging into what makes the experience smoother for users, making sure everything feels intuitive. If you're curious, you can check out more of the results below or visit zpn.nl and see how it all came together.
